01 / Lifestyle commerce
Still Good
An editorial retail concept that connects a distinct visual identity with collection-led shopping.
Self-initiated concept
Website redesign for small businesses.
Outdated website?
Let’s change that.
Explore selected work
My name is Ahmed. I help small businesses modernize outdated websites so they build more trust and turn more visitors into customers.
Discuss your redesignSelected work
Three concepts. Three different website problems.
02 / Architecture & interiors
Atelier NOMA
A considered studio presence, connecting selected projects, a clear service offer, and the next conversation.
Self-initiated concept
03 / Home services
FreshNest
A household-service concept that makes the offer, the options, and the quote path easy to find.
Self-initiated concept
All three are self-initiated concepts, not commissioned client work. The case studies show the design decisions, actual captures, and current limitations.
How I can help
A fresh start for
your existing website.
For small businesses whose websites no longer reflect the quality of their work. Clearer content, modern layouts, and a simpler path to enquiry.
Homepage redesign
Make your first impression clearer, more welcoming, and more relevant to your customers.
- A clear introduction to your services
- Prominent business photos & trust signals
- A simple path to enquiry
Website redesign
Modernize the key pages of your existing website, with a consistent design and a clearer message.
- Review of your current website
- Redesign of the agreed pages
- WordPress & Elementor implementation
Mobile redesign
Improve a website that feels cramped or difficult to use on a phone, with layouts made for smaller screens.
- Readable text & balanced spacing
- Clear navigation & contact actions
- Responsive layout improvements
The working approach
Clear decisions.
At every step.
We agree on what needs improving, what is worth keeping, and the pages to redesign before implementation begins.
Start with your website- 01
Understand the job.
Review your existing website, your customers, and the main action visitors should take. Agree on the priorities, scope, and content responsibilities.
- 02
Find the right structure.
Clarify your services, reading order, and visual direction. Keep the branding and good-quality business photos that work well.
- 03
Design, build, refine.
Redesign the agreed pages in WordPress and Elementor, with readable content and clear contact actions on mobile and desktop.
- 04
Check the details.
Review agreed links, navigation, forms, and key flows. Confirm editing guidance and the boundaries of ongoing support.
Ahmed El Houdali / Website redesign
The person behind the work
Hi, I’m Ahmed.
I care how it all
comes together.
Your website should reflect the quality of the business behind it. Visitors need to understand what you offer, see who they can trust, and find a clear way to get in touch.
I focus on redesigning outdated small business websites, bringing together clearer content, modern layouts, and the people behind your business. I build in WordPress and Elementor so you can manage your content after handover.
Find me on Upwork (opens in a new tab)Before we start
A little clarity.
Are these client projects?
No. The three featured projects are self-initiated concepts. They demonstrate design and implementation work, not paid engagements or measured business results. Each case study makes that context and its current limitations explicit.
Can you redesign my existing website?
Yes. I focus on WordPress and Elementor redesigns. I review your website first, then explain what can be improved, what can be kept, and whether any pages need rebuilding before we agree on the scope.
Will you keep my branding and photos?
Where they work well, yes. I can retain your colours, logo, and good-quality business photos while modernizing the layout. We agree on any suggested changes before implementation.
What should I send, and what is included?
Start with your current website URL, what you want to improve, and your timing. Content, images, review rounds, hosting, paid plugin licenses, and any ongoing support are agreed as part of the scope; they are not assumed to be included in every project.
Ready to refresh your website?
Let’s make
it clearer.
An outdated website can make it harder for visitors to see the quality of your business. Let’s make your message clearer and the next step easier.
Discuss your redesign (opens in a new tab)Opens my Upwork profile. Send your website link, what you want to improve, and your timing.